The RUDE Awakening™

The RUDE Awakening™ is Cedar Shores unique and proprietary methodology for message development. It takes its name from the acronym of the four core elements of this effective approach to evaluating message options: Relevancy to the target audience; Uniqueness to the market; Defensibility to competitive attack; and, Ease of communication.

The collaborative process takes stakeholders through qualitative and quantitative steps to achieve a core message that gains consensus buy-in for the organization.

The RUDE Awakening™ has been successful in settings as diverse as Fortune 100 corporations to small, family-owned enterprises.